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4 Insider Guidelines For Optimizing Your Lead-Generation PPC Campaigns |
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Written by Webmaster
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Thursday, 23 July 2009 |
By Garrett36 Pierson36
 Fourse Proven Guidelines For Optimizing Your Lead-Generation Pay-Per-Click Campaigns
PPC search advertising is a effective way to attract and generate quality and responsive leads for your Internet business. When planned right, of course. If you're already producing leads using PPC but are forced to cut your marketing budget due to the current climate in global economy, your PPC campaigns should be the first place to look at.
Here are 4 insider tips you can use right now to optimize both your PPC spending and ROI in these challenging economic times without cutting down the flow of leads by the same % that it decreases your ad spending.
1) Get Rid Of Low Performing Keyword Phrases That Suck Your Budget
The easiest way to optimize your ad spending is to pause keywords that get clicks but don't convert well.
When you run a keyword performance report in your PPC engine, you'll quickly notice that most of your campaigns are loosing some percentage of their spending on clicks that convert poorly or don't covnert at all.
Note: Keyword Performance reports give
you excellent insights into stats on how your keywords are performing across selected campaigns.
So, to ensure that you spend your budget only for keywords that convert and produce results, pause or even completely delete poorly-performing keywords.
2) Use Negative Keywords
If you're using Broad match in your PPC campaigns, good chances are that your ads are being triggered by completely irrelevant keywords that have little to do with the nature of your business.
When this happens, you're loosing your money - one way or another. You either waste money directly by paying for irrelevant clicks that don't convert, or indirectly by paying for irrelevant ad impressions that decrease your CTR and actual CPC.
Run Search Query Performance report in your PPC account to find out what actual search queries are triggering your ads, getting clicks and costing you money. Look for irrelevant keyword phrases that trigger your ads, get clicks, but are not converting well. Add these irrelevant keywords as negative keywords.
Quick note: A Search Query Performance report gives you insider insights into stat for the actual search terms that triggered your PPC ads.
3) Optimize your ads against conversions
If you're spending your money for PPC ads to generate leads, you're in the business of generating leads, not clicks. Thus, it makes perfect sense to split test and optimize your Pay-per-Click campaigns strictly against conversions.
The core aim of your ad copy should not be to get as many clicks as possible, but to generate as many leads as possible. You don't want just anyone to click your ads. You want only qualified people to click.
Ensure your ad copy actively qualifies your prospects before they even click your ad. For instance, if in your search for prospects you are looking only for businesses with more than 70 employees, consider saying so in your ad copy.
4) Optimize Conversion Ratio Of Your
Lead Capture Page
Increasing the conversion ratio of your landing page always turns out to be one of the most effective ways to reduce your lead acquisition costs and your
ROI. Here's an example.
Let's suppose your landing page converts visitors into leads at 4% and your monthly PPC budget produces 15,000 visitors per month. This results in 600 leads per month. Now let's say you optimize and improve your conversion rate by 20% (which is usually very doable) so your landing page now converts at 4.8%.
With the exact same number of clicks (15,000 per month), you're now suddenly getting 720 leads per month. You would probably be satisfied to get those extra 120 free leads each month. Now consider how such improvement would contribute to your bottom line.
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John S. Emilles is an expert in lead generation for mlm and advertising for mlm. To learn more about effective and profitable mlm lead generation, visit http://www.supernetmanager.com.
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Last Updated ( Thursday, 23 July 2009 )
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