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Sunday, 23 December 2007 |
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By Corrisa Malone
 I thought my business was important to me. I would make a few prospecting calls here and there, but not too consistently. I would place classified ads here and there and that too was not consistent. I just did those things when the mood struck me. No wonder I wasn't getting anywhere. My marketing was inconsistent and I was inconsistent. Can you relate to that?
From the outside, it appeared to me that I was productive, but my bank account said otherwise. I had no schedule or system to follow. I had no marketing plan. I was leading myself into the abyss of broke-hood. Sure I wanted to make money, but I never took the time to write down how I was going to do it. That was then.
Now I have a plan to follow and it keeps me motivated knowing how I'm planning to market my business and take it to the next level. So, does having a plan make a difference? You bet it does. It's the difference between giving a map to where gold is buried and |
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Last Updated ( Sunday, 23 December 2007 )
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